Perhaps when you’re in the position of a two-term Liberal government style is the only thing you have left in the cupboard. I’d rather take the substance over style any day.
From National Post
Well, it sure is a kissing cousin, ain’t it?” mused Michael Würstlin, partner at WÜRSTLINGROUP, an ad agency in Toronto in an email to the Post. “But here’s the copy I would have written: ‘So I ask you, what happens when an ad agency, working for a political organization, is inspired by the work of another ad agency, working for a car manufacturer, makes a pale imitation of the inspiring work. What happens when they use the same tone in music, the same copy structure, the same shooting style, but they do it with just a lot less, uh, money?’”
