Tory Redux

Tag: canada

  • Double-Double Standard: How Tim Hortons Lost the Plot

    Built for the Working Canadian

    Tim Hortons started in Hamilton.

    Not in a boardroom. Not in a marketing strategy session. In a working-class city built by people who showed up early, worked hard, and didn’t complain about it. The original customers weren’t looking for an experience. They wanted something hot, cheap, and fast before another long shift.

    Coffee was fuel. Food was functional. And Tim Hortons got that.

    That’s why it worked.

    More Than a Coffee Shop

    Over time, it became part of the routine. The red cup on the dash. The double-double on the way to the rink. The quick stop before an early shift or after dropping the kids off at school. Didn’t matter if you were in Calgary, Sudbury, or a small town in Saskatchewan. You knew what you were getting. That familiarity meant something.

    Tim Hortons didn’t just sell coffee. It sold a feeling of belonging to something Canadian.

    Something Changed

    But that feeling has been fading for a while now.

    The food isn’t what it used to be. The service is hit or miss. The connection to the communities that built this brand has quietly eroded. Most Canadians have noticed. They just haven’t always had the words for it.

    Here’s one way to put it: Tim Hortons stopped acting like it needed to earn your business.

    A Fair Question

    While young Canadians were struggling to find entry-level work, real work, and real wages, Tim Hortons was filling those same positions with temporary foreign workers. Legally. Yes. But Canadians are allowed to ask whether that’s the right call for a company that built its entire identity on ordinary Canadian workers and their families.

    That’s not xenophobia. That’s a fair question.

    You can’t have a national conversation about youth unemployment, stagnant wages, and the cost of living, and then pretend the labour market exists in a vacuum. When a corporation systematically chooses cheaper temporary labour over local hiring, there are consequences. Wages stay flat. Young people get shut out. And the communities that made the brand what it is get less in return.

    The fix isn’t a government program. It isn’t a boycott. It’s competition and accountability, the way it’s supposed to work.

    A Step in the Right Direction

    This week, Tim Hortons announced it will hire 10,000 local workers and scale back its use of the Temporary Foreign Worker program. New locations. Renovations. Job fairs across the country.

    That’s good news. Say it plainly, that’s good news.

    But it’s one step. And Canadians have been around long enough to know the difference between a genuine change in direction and a well-timed press release.

    This announcement reverses years of leaning on temporary foreign labour while young Canadians sat on the outside looking in. The question now is whether franchisees actually follow through — or whether it’s back to business as usual once the cameras move on.

    Earn It Back

    Trust isn’t rebuilt with announcements. It’s rebuilt with consistent action over time.

    Tim Hortons was built for the working Canadian. It can get back there. But it has to mean it — not just when the competition is moving in next door, and the headlines aren’t flattering.

    Treat Canadian workers as the first point of contact. Not the backup plan.

    That’s the standard. Hold them to it.

    Built for the Working Canadian

    Tim Hortons started in Hamilton.

    Not in a boardroom. Not in a marketing strategy session. In a working-class city built by people who showed up early, worked hard, and didn’t complain about it. The original customers weren’t looking for an experience. They wanted something hot, cheap, and fast before another long shift.

    Coffee was fuel. Food was functional. And Tim Hortons got that.

    That’s why it worked.

    More Than a Coffee Shop

    Over time, it became part of the routine. The red cup on the dash. The double-double on the way to the rink. The quick stop before an early shift or after dropping the kids off at school. Didn’t matter if you were in Calgary, Sudbury, or a small town in Saskatchewan. You knew what you were getting. That familiarity meant something.

    Tim Hortons didn’t just sell coffee. It sold a feeling of belonging to something Canadian.

    Something Changed

    But that feeling has been fading for a while now.

    The food isn’t what it used to be. The service is hit or miss. The connection to the communities that built this brand has quietly eroded. Most Canadians have noticed. They just haven’t always had the words for it.

    Here’s one way to put it: Tim Hortons stopped acting like it needed to earn your business.

    A Fair Question

    While young Canadians were struggling to find entry-level work, real work, and real wages, Tim Hortons was filling those same positions with temporary foreign workers. Legally. Yes. But Canadians are allowed to ask whether that’s the right call for a company that built its entire identity on ordinary Canadian workers and their families.

    That’s not xenophobia. That’s a fair question.

    You can’t have a national conversation about youth unemployment, stagnant wages, and the cost of living, and then pretend the labour market exists in a vacuum. When a corporation systematically chooses cheaper temporary labour over local hiring, there are consequences. Wages stay flat. Young people get shut out. And the communities that made the brand what it is get less in return.

    The fix isn’t a government program. It isn’t a boycott. It’s competition and accountability, the way it’s supposed to work.

    A Step in the Right Direction

    This week, Tim Hortons announced it will hire 10,000 local workers and scale back its use of the Temporary Foreign Worker program. New locations. Renovations. Job fairs across the country.

    That’s good news. Say it plainly, that’s good news.

    But it’s one step. And Canadians have been around long enough to know the difference between a genuine change in direction and a well-timed press release.

    This announcement reverses years of leaning on temporary foreign labour while young Canadians sat on the outside looking in. The question now is whether franchisees actually follow through — or whether it’s back to business as usual once the cameras move on.

    Earn It Back

    Trust isn’t rebuilt with announcements. It’s rebuilt with consistent action over time.

    Tim Hortons was built for the working Canadian. It can get back there. But it has to mean it — not just when the competition is moving in next door, and the headlines aren’t flattering.

    Treat Canadian workers as the first point of contact. Not the backup plan.

    That’s the standard. Hold them to it.

  • looked back at Stephen Harper, a decade of Canadian Prosperity

    looked back at Stephen Harper, a decade of Canadian Prosperity

    Earlier this month, it was announced that former Prime Minister Stephen Harper will finally have his portrait unveiled in Parliament. For Canadian political leaders, this tradition often serves as the capstone of a public career. It is a formal and long-standing recognition of service to the country.

    The unveiling will naturally prompt renewed reflection on Harper’s full record in office. Commentators, political figures, and Canadians alike will revisit his years in power. They will weigh his decisions, priorities, and long-term impact on the country.

    The ceremony takes place in February. It coincides with the 20th anniversary of the Conservative Party’s first minority government. This coincidence adds historical weight to the moment. It marks an opportunity to step back from daily politics and assess a defining chapter in modern Canadian history.

    Under Harper, Canada experienced a decade marked by stability, economic resilience, and clear governing priorities. While opinions will vary, his time in office left a lasting imprint on the country.

    Here are a few of the key accomplishments that continue to shape his legacy.

    ​

    Stephen Harper’s Record: The Facts Still Matter

    ​

    1. A Stronger Middle Class

    By 2012–2014, Canada’s middle class was the wealthiest in the world, surpassing the United States for the first time. While U.S. incomes stagnated, Canadian after-tax incomes rose, driven by steady growth and targeted tax relief.

    2 Real Tax Relief for Families

    The GST was cut from 7% to 5%, leaving billions in Canadians’ pockets. The introduction of the TFSA gave families a powerful, tax-free way to save. It remains one of the most popular financial tools in the country.

    3 Global Economic Leadership

    Canada emerged from the 2008 financial crisis stronger than any of its G7 peers. The Economic Action Plan supported recovery. It returned the budget to balance by 2015. It also kept Canada’s debt-to-GDP ratio the lowest in the G7.

    4 Expanding Trade Beyond the U.S.

    Canada went from free-trade agreements with just five countries to over fifty. Landmark deals with Europe and South Korea opened new markets and reduced our dependence on a single trading partner.

    5 Defending Sovereignty and Principles, Arctic sovereignty became a national priority, backed by a stronger military presence in the North. Internationally, Canada pursued a principled foreign policy. It stood firmly with democratic allies. Additionally, it led to maternal and child health through the Muskoka Initiative.

    In fact, former Prime Minister Stephen Harper has grown more popular since leaving office in 2015. A recent poll conducted by Research Co. ranked Harper second among Canada’s prime ministers since 1968.

    As we consider the Harper government, we see its clear record of accomplishment. This record stands as the true legacy of former Prime Minister Stephen Harper. It improved the lives of Canadians and served as a principled moral voice on the world stage.

    That legacy includes a full decade of strong, stable Conservative government for Canada.

  • Canada’s youth are becoming the most conservative in the West

    Canada’s youth are becoming the most conservative in the West

    Recently, Tristan Hopper of the National Post examined the growing generational divide within Canada’s electorate. Increasingly, young Canadians are emerging as the more conservative demographic. They have spent a decade watching government mismanagement drive up debts and deficits. This has widened inequality and left them with fewer opportunities than their parents and grandparents.

    .

    Young Canadians are more skeptical of big government than their peers abroad. They are especially skeptical about spending, debt, and state intervention. This skepticism influences their political attitudes.

    Canada is becoming an outlier in the West. Young adults are adopting views that challenge the typical progressive narrative linked to their age group. This change highlights a distinct shift in Canadian political attitudes.

    Young Canadians are not shifting to the right because of ideology. They want more than just the promise of lower taxes; they wish for a new deal for their generation.


    This makes Canada an outlier in the West. While youth elsewhere drift left, young Canadians are challenging the old assumptions about what their generation should believe. They want accountability. They want affordability. They want a country where hard work leads to opportunity, not to higher rents and heavier tax burdens.
    Their shift isn’t a retreat; it’s an act of agency. If we are willing to listen, this is the most hopeful sign yet. This suggests that a rising generation is ready to rebuild what has been lost.