Tag: Ronald Reagan

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 The president emphasized that it was not just “my rhetoric or delivery” that carried him into the White House but that his speeches contained basic truths that the average American instinctively recognized, like the necessity of preserving individual freedom. “What I said simply made sense to the [man] on the street,” he said.

In his early career as a radio broadcaster in Iowa, he discovered a basic rule that he followed all his life: “Talk to your audience, not over their heads or through them. Don’t try to talk in a special language of broadcasting or even of politics, just use normal everyday words.”