From National Post
With the launch of a Facebook app that gives players points for things like posting a campaign message to Twitter or organizing a fundraising barbecue, the Ontario Progressive Conservative Party is hoping to mobilize its online supporters to get off the computer and slog it out on the campaign trail.
Here the party’s director of social media, Joseph Lavoie, explains to the National Post’s Tamsin McMahon why the Tories are betting that an online race to crown the party’s most dedicated volunteer will prove to be a game-winning election strategy.
This interview is about the innovative Facebook app Change Ahead. This app is a key component of the Ontario PCs online presence in the upcoming election. Is social media, becoming a “game changer”, or just another tool in modern political campaigning.